Our client was looking to transition their sales material for Animal Health onto the Veeva iRep platform with a goal of having consistent navigation and a predictable user flow across brands. The challenge was to decide on an approach that would be efficient to create without ever feeling like a template and work for any future eDetail aids and make them easy to build without ever feeling like a template. The navigation would need to allow for quick transitions to relevant content and include engaging interactive elements.
We created a program with a strong focus on user experience that allows quick navigation and comprehension of interactive and interconnected content. Taking a non-linear approach to navigation means that information is highly accessible, without overwhelming the user.
Custom guidelines assist in the development of future eDetail aids, ensuring the use of these products is predictable and consistent across their brands. Sales reps are able to convey a customized narrative, better engage doctors in a short amount of time, and leave a lasting impression.