Our client needed to shape awareness in physicians of how changes in brain volume can be used as a measure of atrophy in better staging the progression of multiple sclerosis, and thereby create an urgency to treat early.
The project began with an extensive literature review to source data. We then integrated the data into a comprehensive 6-module interactive patient-focused story, ranging from changes in anatomy, cognition and disability, to health economics and the potential benefits of early intervention.
Our touchscreen installation was used by physicians 224 times at the American Academy of Neurology conference in April 2016. With an average length of viewing time of 2:06 minutes, the application helped stimulate physicians to think about the benefits to their patients of starting treatment earlier.