Ironshore Pharmaceuticals was looking for an innovative and eye-catching way to extend the reach of their MOA animation and educate physicians on the DELEXIS® drug delivery platform, a novel technology providing delayed and extended drug release for overnight drug delivery.
Our two-part interactive virtual reality solution is both educational, as it illustrates the inner workings of the DELEXIS® delayed and extended release action, and riveting, as it follows the micro-bead technology through the GI tract. We leveraged the assets from the original MOA animation to create a VR application for both the conference setting and the field force. The conference installation employed the Oculus Rift to deliver a stunning, immersive VR experience. Then we ensured the reach of this experience was maximized with a mobile VR version, using branded Google Cardboard.