Our client wished to communicate a complex story around mechanism of disease (MOD) and mechanism of action (MOA). By emphasizing the molecular-level impact of the therapeutic compound, the goal was to have physicians and sales teams learn about the selected disease from both intra- and extra-cellular perspectives.
We created an effective educational iPad app, completed on time and on budget. We reorganized, digitized, and animated content to create a richly immersive 3D environment.
The user can explore the app at their pace with maximum engagement. Gyroscope-controlled movements give users the sensation that they are inside the 3D environment, resulting in a highly-customized app that engages and educates physicians and sales teams wherever they are: at home on their iPad, during a sales call or within the conference setting.
ClientNovartisAudiencePhysicians and sales teamsYear2013