Shortly before our new site and blog launched, we updated our Demo Reels. The popular science and medicine illustration Tumblr called Fresh Photons noticed – and made this fun gif from the beginning of our latest Animation Reel. Within the first 24 hours after it was posted, it garnered over 2000 reshares, comments and faves on Tumblr, as well as generous sharing on Twitter.

Hypnotic, isn’t it? Much like listening to your own pulse.