Time for Bold New Thinking: Seemingly overnight, the industry underwent a digital transformation shifting legacy communication methods such as in-person meetings, peer-to-peer sessions, and congress events to virtual for the first time ever, disruptiong your ability to connect with your HCP. (3diagrams, diagram 1 simple icon of people watching presentation): +52% of meeting and event professionals are having both virtual and in-person events moving forward. (2, various device screen icons): +65% of meetings with HCPs are held remotely post-pandemic. (3, simple computer to people icons with arrows back and forth): +74% of HCPs thing that scientific meetings should continue to be virtual, or have a virtual composnent, after the pandemic ends.