
CHALLENGE:
The Aurora A kinase protein plays a key role in allowing entry and progression through mitosis. Several studies have shown that this protein is over-expressed in solid tumors and hematologic malignancies. We needed to explain the metabolic process of the pathway and its potential link to cancer progression in a short amount of time.
TRANSFORMATION:
Beautifully rendered in 3D, our mechanism of disease animation explains how cells divide when they undergo mitosis and the changes that can potentially lead to cancer development.
RESULT:
The result is both educational and visually dynamic. The animation captures the role of Aurora A kinase using a storyline that is short enough to sustain the viewer’s attention, yet long enough to ensure the message is retained.
ClientTakeda OncologyAudienceHealthcare professionalsYear2013RecognitionAssociation of Medical Illustrators (Award of Excellence)