CHALLENGE:
Alcon had found that pharmacists could be concerned or unclear about the unique storage and handling requirements for Jetrea. They needed a pharmacist education program on how to manage the cold chain for this drug.
TRANSFORMATION:
We created an infographic-style 3D animation to explain the workflow for ordering, storing, preparing and administering the drug.
RESULT:
The video was highly focused, employing simple, clear graphics in a light-hearted fashion to educate pharmacists and relieve any worries regarding the management of Jetrea.
ClientAlcon, a Novartis companyAudiencePharmacistsYear2015RecognitionTelly Award (Bronze)
