CHALLENGE:
We were asked to create an MOA video to demonstrate where epidermal grafting fits into the wound healing process, as well as to explain what epidermal grafts are and why they work.
TRANSFORMATION:
Because healing after epidermal grafting is not initially apparent at a macroscopic view, there is a need to educate and reassure physicians that the graft is viable. Therefore, we used a microscopic view of the wound bed to visualize the various cell types as they carry out their roles in wound healing.
RESULT:
By juxtaposing the macroscopic view with the microscopic view, where the healing process is much more evident, physicians could better visualize the underlying process of healing when using epidermal grafts.
ClientKCI, An Acelity CompanyAudienceHealthcare ProfessionalsYear2015
