CHALLENGE:
Coinciding with a recent acquisition and the launch of a robust portfolio of chronic obstructive pulmonary disorder (COPD) therapies, Sunovion looked to INVIVO to create an engaging, interactive conference installation for upcoming conferences.
TRANSFORMATION:
We developed a large-scale conference installation, designed with the intent of encouraging user interaction and acquisition of new knowledge. We created 3D objects representative of COPD and its highlighted therapeutics to be used by attendees as navigation elements, offering a flexible and user-directed approach to content exploration.
RESULT:
To interact with the video wall, attendees placed the 3D objects onto the kiosk screen triggering customized animated content. Users were given the flexibility to explore and engage with the sales representatives, prolonging their interaction and facilitating insightful discussions.
