CHALLENGE:
When our client planned to bring forth its new combination of heart failure therapy, to market, they needed a mechanism of action (MOA) animation and a set of digital tools to support their MSLs in the field. Heart failure pathophysiology is an especially challenging topic because it involves a multitude of pathways and molecular players.
TRANSFORMATION:
Topics of this complexity are typically presented in static, diagrammatic form because it’s an effective means of communicating the relationships between systems—but that approach doesn’t generate much visual impact. We took the diagrammatic style that MSLs were familiar with and transformed it into a dynamic infographic animation, a chapterized app for easy playback and an interactive PowerPoint presentation for detailing flexibility.
RESULT:
The end result was visually captivating and successful in communicating a complex scientific story in point-by-point detail.
