CHALLENGE:
Thyroid hormone replacement withdrawal can cause transient but profound hypothyroidism, affecting the cognitive and motor abilities of patients. Our client wished to increase awareness of this issue amongst physicians, and educate them on the need to treat, by allowing them to experience the challenges of hypothyroidism themselves.
TRANSFORMATION:
We simulated the cognitive and motor impairments resulting from hypothyroidism within the familiar context of driving a car. We leveraged gameplay mechanics, such as increasing the level of difficulty, to emphasize impairments in a memorable fashion.
RESULT:
Physicians’ learnings about the effects of induced hypothyroidism after thyroid hormone replacement withdrawal were reinforced through this simulated experience, rendering their exposure to the recent scientific literature more impactful.
