CHALLENGE:
Fabry is a rare genetic disease that results from a buildup of a type of fat in the body’s cells. It can affect several organs, such as the kidneys, heart, and skin. Knowledge of the signs and symptoms is crucial in identifying patients earlier in the disease progression and making a diagnosis. Our client was interested in creating a tool that would raise awareness of this disease with HCPs and assist in identifying potential patients. We set out to develop an interactive training tool that would paint the picture of the signs and symptoms that manifest in Fabry Disease patients, including common misdiagnosis, and patient case studies.
TRANSFORMATION:
We created the Fabry Disease Discovery Tool as an iPad application, developed for MSLs, to use in the field and at key conferences. This application focused on interactivity and personalization through easy and intuitive navigation, to paint an accurate picture of Fabry patients. With features including extensive symptoms overview and deep dive pages, a custom sorting tool for patient cases, and an HCP survey, this tool was designed to ultimately improve patient care through a shortened diagnostic journey.
RESULT:
The application allows HCPs and MSLs to better identify and diagnose patients earlier with Fabry disease, leading to improved management and prognosis. Having a personalized, interactive experience better helps them understand the disease and raises awareness in their practice.
AudienceHealthcare Providers (HCPs) and Medical Science Liaisons (MSLs) Year2019
