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A man holds an iPad displaying infographics from the Chronic Hep B Prevalence App, developed for Gilead.
A series of screen views from the Chronic Hep B Prevalence App, developed for Gilead.

Chronic Hep B Prevalence Interactive eDetail

CHALLENGE:
Our goal was to enable healthcare providers to visualize the ethnic prevalence of chronic hepatitis B (CHB). An interactive eDetail aid using data derived from a 400-page study needed to make use of dynamic visualization to meet the needs of the HCP’s patient population.

TRANSFORMATION:
We created an interactive, dynamic disease awareness map, filtered by a patient’s region of origin. We also added a library of resources that included patient education materials accessible in numerous languages.

RESULT:
Users now engage with an app that illustrates the global incidences of CHB, reflecting the data sets specific to each HCP’s needs.


ClientGileadAudienceHealthcare providersYear2012

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