CHALLENGE:
With their first product close to commercialization, Tesaro was a relatively new player on the market. Our challenge was to showcase their rich oncology pipeline to generate awareness and encourage participation in clinical trials.
TRANSFORMATION:
We created an interactive tangible media installation—a highly tactile approach to encourage user interaction and self-discovery—for a high-profile oncology conference. Because TESARO means “treasure”, we re-conceived the conventional touchscreen table as a jewel box, with gorgeous, glossy 3D printed pipeline molecules as the jewels.
RESULT:
With each molecule the user places on the table, RFID (radio-frequency identification) controls trigger customized content about the MOA and on-going clinical trials for each drug, encouraging users to play freely and prolong their interaction.
