CHALLENGE:
There exists a lack of understanding among physicians about treatment goals in Ph+ Chronic Myelogenous Leukemia. Our challenge was to create a unique interactive piece to draw the interest of physicians during busy conferences, with the aim of educating them on Ph+ CML.
TRANSFORMATION:
We introduced a unique user interaction with multi-panel animations activated by floor pads, ensuring a memorable conference experience for physicians. The clinically-relevant medical content was divided into major themes, each one launched with an animated transition. Every section told a story through copy, sound, video, and images which are engaging and meaningful to physicians in their Ph+ CML education.
RESULT:
The visually-striking educational display involving unique physical interaction was a booth draw for conference goers.
