CHALLENGE:
In a world saturated with health apps, our challenge was to create a next generation mobile phone app for COPD patients. The app would need to support them in changing their behaviour and tracking their disease. It needed to be something that patients would regularly use and motivate them throughout their ongoing treatment.
TRANSFORMATION:
Through an innovative interface, design philosophy, and technical implementation, we developed an android app for a COPD patient pilot that proved to be uniquely engaging and effective in modifying patient behaviour.
RESULT:
It achieved this through a gamified rewards structure, novel interactions, data visualization, and algorithmic insight.
