CHALLENGE:
Drug-coated balloons (DCBs) are a game-changer as primary therapy for peripheral artery disease. Our challenge was to educate and position IN.PACT Admiral as the DCB of choice.
TRANSFORMATION:
We developed a visually rich 3D environment and immersed physicians within it using the Oculus Rift virtual reality technology. Users intuitively guided themselves through the procedure with gaze controls engineered by our UX and Design teams, all the while maintaining their ability to explore the astounding 360 degree view.
RESULT:
Engagement with the content was immediate, and users came away having learned about the key differentiating factors for the IN.PACT Admiral DCB.
