CHALLENGE:
Our client was interested in developing an engaging experience highlighting the key differentiating features of the clients MLR (multi-layer release) bead technology: fast onset and long-lasting impact.
TRANSFORMATION:
We created a mobile VR application, designed as a unique and visually stunning experience, to educate healthcare providers (HCPs) on the overall drug MLR bead technology. Since the drug technology relies on its multi-layered release capsule, we developed an experience immersing the user into the capsules release of the drug, mimicking that of a constellation, where approximately 4000 particles surround the user from all directions.
RESULT:
The mobile VR experience successfully immersed the users in the clients multi-layered bead technology, detailing the technology and clinical efficacy, successfully providing a comprehensive and innovative educational experience.
