CHALLENGE:
Endologix has long been a leader in providing state-of-the-art, minimally invasive technologies for aortic disorders. When it came time to launch their revolutionary Nellix Endovascular Aneurysm Sealing (EVAS) System, they looked to us for an immersive animation that would match their innovative product line.
TRANSFORMATION:
Nellix is a new Endovascular Aneurysm Repair (EVAR) system that is transforming the treatment of abdominal aortic aneurysms by sealing the entire aneurysm. What separates Nellix from other EVAR systems is the unique polymer that is used to fill the aneurysm. Therefore the molecular shots depicting polymerization inside the endobags are crucial to the animation. These scenes represent unique visualization and technical challenges that we overcame by creating complex particles systems to accurately depict the molecular events underlying this polymerization.
RESULT:
We captured the Nellix story using a mix of vibrant, realistic anatomical renders along with accurate recreations of the fluoroscopy footage that surgeons would use to guide the procedure in the operating room (OR). Combining these styles allowed a more complete and relatable picture of the procedure, and highlighted the novel technology behind their breakthrough product design.
