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User at conference using Delexis Drug VR Experience, INVIVO
Scene from VR Experience: Close-up of a capsule full of micro-beads.
Scene from VR experience: Micro-bead medication travels through the GI tract with an overlay of widgets.

The Delexis Drug Delivery Platform VR Experience

CHALLENGE:
Ironshore Pharmaceuticals was looking for an innovative and eye-catching way to extend the reach of their MOA animation and educate physicians on the DELEXIS® drug delivery platform, a novel technology providing delayed and extended drug release.

TRANSFORMATION:

Our two-part interactive virtual reality solution is both educational, as it illustrates the inner workings of the DELEXIS® delayed and extended release action, and riveting, as it follows the micro-bead technology through the GI tract. We leveraged the assets from the original MOA animation to create a VR application for both the conference setting and the field force.

RESULT:
The conference installation employed the Oculus Rift to deliver a stunning, immersive VR experience. Then we ensured the reach of this experience was maximized with a mobile VR version, using branded Google Cardboard.


ClientIronshore Pharmaceuticals & DevelopmentAudienceHCP'sYear2016

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